What is the best way to write a good title? In the industry of Copywriting, you can't get around it. The title is an integral part of how a piece resonates with your reader or audience in just about every industry
You need to have all of these elements in
play:
The Title
The Target Audience
Key Takeaways
When drafting and delivering content for any
job, one of the most important elements you need to consider is the title. Your
title should be succinct, memorable and relevant to the subject matter
You want to make sure that whatever name they
give you, they're a brand name. You don't want them to be so generic as to be
meaningless. Try to avoid using words like "Copywriter" but use any
other word related to your professional field such as "Writer." This
will help you stand out.
Thesis Statements
In theory, the thesis statement is simple. It
gives enough information that helps frame the main idea of what the text is
going to talk about. But unfortunately, this isn't always something we think
about. We often think our thesis statement is a tiny bit different than what we
actually want to say. So let's break down these three parts of a thesis
statement:
What (What the author wants) the reader to
know
(What the author wants) the reader to know Who
(Who is the writer or creator or CEO or whomever you prefer) the author
(Who is the writer or creator or CEO or
whomever you prefer) the author Why (Why do you write?)
It's not just saying things on paper but also
why you write. For example, your topic could be something like, “How your
startup grew from nothing to more than 30,000 customers,” but you can change
the wording in this sentence by going inside the mind of the person who writes
it.
It's easy to lose interest in writing when
you're trying to build relationships and engage readers. If your essay doesn't
seem to connect to the original purpose of your title, maybe it's time to
rethink how you phrase things.
To make sure you're telling your story, try to
keep your sentences short and to avoid clichés. Maybe too long sentences are
better. Keep the words on the page as if you're recited back to them from a
speech.
Keep in mind that your first draft of your
paper is likely to be sloppy, so go back through it and work on it until you
come up with a cohesive, polished piece. Then write the outline for the rest of
the paper, making sure each concept, sentence, idea or paragraph connects with
your argument, thesis, and statement of facts.
Write a list of key takeaways and then think
about the things that you learned from reading or watching the video. These
things can be as big as a question that was asked by your professor during
class, a question that has been haunting your subconscious for days, or even as
personal questions that have been bothering you for weeks. Asking questions
keeps you thinking and helps you expand your knowledge in some cases. Be
careful about leaving anything out. Don't leave things out because you didn't
finish reading the paper or because you weren't paying attention to the video.
Just be specific.
Remember that you can do everything in life if
you put your mind to it. Writing is no different. When taking notes on the
outline of your paper, don't just make a few bullet points. Make sure you
remember all the major points because when you start a new task, your brain
struggles to focus on things that are unfamiliar. Focus on the things that
excite you the most and find yourself nodding to yourself when answering
questions. Also, ask yourself if you would be surprised if someone asked you
the same question you were asking. Because once you start working towards
something, you might find yourself answering similar questions and even
thinking about something else on the other side.
You might feel lost in the beginning of your process
but trust me when I say your work will land. You can follow along with the
steps I mentioned above and get your stuff together and move on with your day.
Trust me when I say you'll soon figure out where to start. There are plenty of
great resources on Medium, and you'll always have a friend there to guide you.