Total customer
Experience includes every activity that could add value to the customer's shopping
experience and satisfy the customers. So, we would also perform some following
activities that will increase our customer experience.
·
Environment: In retail, the environment has a very deep role in improving customer experience. Because the
one who is purchasing groceries for a home will easily spend more than half an hour
in the the store for purchasing different items. We will make sure they spend time well.
To make good environment, we will place
air conditioners in store, store will be clear and clean, products will be
placed in a proper pattern.
·
Staff Training: we
will train our staff in a way that they will treat customer with respect,
listen them and serve them sincerely. This is what actually customer expect
from staff. So we will make sure that our staff is up to customer expectation.
·
Multiple
counters: we will make two counters for customer
convenience so that they don’t have to wait in queues for bill clearing. This
will save their times as well as rush in store.
·
Entertainment
stuff: especially for kids we will make a special corner a
play room for children where they could play and enjoy while their parents are
shopping. This will attract customer also because they could love to shop
around where their children can enjoy.
·
Parking: we will also
make a parking area for customers so that they don’t have to park far away from
store or they will have no fear about their vehicle while shopping.
·
Feedback from
customers: This will help us to find the problems
related to total customer experience from customer side. Then we will work on
these queries and improve our customer experience.
These are some of
factors that we will add to increase customer shopping experience.
Engaging consumers
There are various techniques to engage customers in the store like
interpersonal communication, creating a good experience-oriented store
step-up,, and creating the easiness in the shopping experience for the customers.
Interactive
communication:
It is of of utmost importance that customers must be treated and facilitated well.
Employees must be greeting and talking to customers in a polite way and
whatever they cannot find in store employees should help them to find that
product. The overall aim is to make them feel happy
Good
experience oriented set-up: as best said not just sell the product but sell the experience as well,
for this we will use the displays like broachers, TV displays and other in
store displays, products will be placed at the right places, products for
children will be put at the bottom