Attitudes that
people show toward others are not always reflected in overt action. People with negative attitudes do not show
directly to others because of laws, social pressure, and fear of retaliation, all of these prevent people from doing this blatant form of discrimination.
c: More subtle, but just
as harmful.
Old-fashioned racism encompassing blatant feeling of superiority has been replaced by the subtle form which has been
termed modern racism.
Modern- racism is when people don’t display prejudice in a public setting but
expressing bigoted attitude when it is safe to do so.
Measuring implicit racial attitude:
Finding a bona fide pipeline.
Sometimes we deliberately display negative
attitude toward others and sometimes it unconsciously. Unconscious attitude is
the implicit attitude. For
measuring it most important method is
priming. Priming is the activation of the information that already
exists in our mind. One technique that we use in Priming is automatically
activated racial attitude that is known as bona
fide pipline.
When we confront what our group has
done to another group.
People think
of their groups as good and moral. So exposure to how ones group has done to
other group will evoke their defense that is known as collective guilt it is emotional response that people can
experience when they perceive their group as responsible for wrongdoings to
other group then the wrong doing group says we did this because that group was engaged
in criminal activities that is known as moral
disengagement.
How prejudiced people maintain an
unprejudiced self-image.
Despite ongoing
racial inequalities many white AMERICANS believe they are unprejudiced.
Research suggests that it is through social comparison, many people who are
prejudiced can perceive themselves as not matching that prototype.